Gina Baruch is intrigued by women's worlds and their emotions. Using strings as a metaphor for human relationships, she weaves her human experience and the stories of many women she has met. 

 

Born 1985 in Jáltipan, de Mor. Veracruz. Gina grew up around wild women—three sisters, her older brother, and her mom—. She was exposed to nature, rivers, waterfalls, and jungle, as well as Son Jarocho, a fusion of African sounds and flamenco dancing originated in Veracruz. She got a Bachelor's Degree in Marketing from Iberoamericana University, and years later, she quit her career to learn weaving and try many things before finding her voice as an artist. 

 

Known for her self-portrait, Xonca, she uses her avatar to express her soul and her perception of the world. With colors and string textures, she brings to life wild braids and eyes that look kind of like felines, in contrast with nature elements or geometric figures. She became the pioneer of using three dimensions with the backstrap weaving technique.  

 

Gina creates her works directly from her soul. Her works reflect women's mindsets, dreams, and deepest desires, transcending any barriers of language, cultural backgrounds, generations, and even genre.Her proposal merges contemporary art and ancestral indigenous designs made with a wide variety of techniques, including backstrap loom weaving, embroidery, stitching, screen printing, and others.

 

Gina's works are mostly inspired by her childhood memories, women's stories, lyrics, and literature she encountered organically by following her curiosity, which inspired her hunger to create. For example, she is dramatically influenced by magic surrealism and science fiction books. Another source of inspiration is her vivid dreams and the images and voices she gets from meditation. 

 

Additionally, She offers a unique perspective by intertwining art with the rich cultural heritage of indigenous communities through weaving, reflecting a commitment to social empowerment and folklore preservation. She believes in collaborating with other artists, organizations, and communities, creating jobs for indigenous families, and supporting women. This impactful mission and meaningful work are central to the values upheld by her project.